The Internet is the biggest psychological and social human
experience... We make encouraging viral activity.
~Cynthia Gordon
Social Media
Everyone talks about the ease of Social Media. But if you are not doing it effectively you are just wasting your time.
So, in our next couple of bloggs, we are going to look at some of these issues with Mary Ellen Tribby, an expert in social and internet marketing.
However, before then, what is SOCIAL MEDIA?
According to Wikipedia, the free encyclopedia, Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. It takes advertange(s) of internet interaction that is growing at a very fast pace across the globe including developing countries.
In mature markets, Social Media has gained wide acceptance especially among the youth which makes it an ideal platform for a serious advertiser to show case its brands.
It uses web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web, and that allow the creation and exchange of user-generated content.
Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current period as the Attention Age.
What's more, according to Wikipedia, Social media have been modernized to reach consumers through the internet. This makes it more appealing to big and small businesses. Advertisers across the globe are utilizing social media to reach customers, create relationship with them and to build or maintain reputation.
The growth of social media across the globe is monumental. As it continues to grow, the ability to reach more consumers globally has also increased. More Social Media are springing up or being created everyday and reaching out globally given opportunities to advertisers to reach consumers in every corner of the world using their respective languages.
Popular networking sites including Myspace, Facebook and Twitter. These are social media most commonly used for socialization and connecting friends, relatives, and employees.
According to Wikipedia, there are various statistics out now that account for social media usage and effectiveness for individuals worldwide. However, some of the most recent statistics are as follows:
Social networking now accounts for 11 percent of all time spent online in
the US.
A total of 234 million people age 13 and older in the U.S. used mobile
devices in December 2009.
Twitter processed more than one billion tweets in December 2009 and averages
almost 40 million tweets per day.
Over 25% of U.S. internet page views occurred at one of the top social
networking sites in December 2009, up from 13.8% a year before.
Advertising Research Resource
No comments:
Post a Comment