Advertising Research Resource

ERIC CLEMONS 1. There Must Be Something Other Than Advertising: The expected drop in internet advertising revenues this year was neither...

Children and TV Advertising Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our y...

Venkatesh Bala, Chief Economist, The Cambridge Group SUMMARY: Consumers around the world are hungry for access to information and commu...

By Cory Treffiletti Did you know that advertising is the second-oldest profession in the world? It's a little known fact, but if you f...

What is Media Planning: “Media Planning” is the process of selecting time and space in various media for advertising in order to accomplis...