Wednesday, June 29, 2011

The Future of Advertising: The Second-Oldest Profession In The World

By Cory Treffiletti

Did you know that advertising is the second-oldest profession in the world? It's a little known fact, but if you follow the money, as they typically say on reruns of "Law & Order," you'd guess the folks engaged in the oldest profession in the world had to advertise to find clients, right?

Friday, June 17, 2011

MEDIA PLANNING AT A GLANCE

What is Media Planning:

“Media Planning” is the process of selecting time and space in various media for advertising in order to accomplish marketing objectives. Or to keep it short: It is the process of establishing the exact media vehicles to be used for advertising.

Friday, June 3, 2011

Digital Billboards

Outdoor Advertising’s Glowing Future

A new technology is giving advertisers the unparalleled ability to change their ad messages quickly and efficiently. The same technology is making communities safer by helping catch fugitives and find lost children. It’s providing valuable information to keep the public informed about issues important to them. And it’s all wrapped in a familiar, comforting package: the billboard.

Media Planning & Buying Calculators

Media Planning & Buying Calculators